Six-week Membership Community Accelerator

Consultation Process | Bespoke Copy Package

From Idea
to Launch
in Just Six Weeks.

Get the words and the roadmap to start your membership community within just 42 days.

Got a gut feeling that an
online community or paid membership
is the next step for your business?

Let’s get it up and running within just six weeks.

⌓ Want to explore community or audience funding to sustain and grow your work?

⌓ Perhaps you’re looking to create a more sustainable income stream from a monthly members or supporters?

⌓ Are people asking for a space to work with you online but you don’t know where to start?

⌓ Or perhaps you simply don’t have time to get it off the ground?

This fully interactive process will facilitate the creation of your very own community or membership offer.

Once we’ve nailed the specifics of your offer, you’ll receive a bespoke copy package that will attract your dream community and welcome them in.

Plus, you’ll get strategic advice and practical frameworks so you can deliver and grow your membership with confidence.

And the best part? This messaging will keep working for you month after month to build sustainable income all year round.

“One of the great things about Steffi is that she’s really keen to learn exactly how she can help your project.

She’ll sit down with you for a kick off meeting where she’ll really unpack exactly what it is you’re trying to achieve. This really helps you get down to the core of what your project is about and how she can assist you - it’s a very clarifying processes, helped immensely by Steffi’s enthusiasm and inquisitiveness.”

— Luisa, founder of Hate Magazine

〰️ Creators

〰️ Studio spaces

〰️ Event curators

〰️ Community spaces

〰️ Online publications

〰️ Space holders

〰️ Coops

〰️ Facilitators

〰️ Creators 〰️ Studio spaces 〰️ Event curators 〰️ Community spaces 〰️ Online publications 〰️ Space holders 〰️ Coops 〰️ Facilitators

Let’s build a recurring revenue model with community growth and retention at its core.

It’s all very well and good showing a load of people your latest project. But I’m obsessed with working out how we then flip that into long-term engagement in a way that isn’t pushy or tone-deaf.

The week by week breakdown

  • We’ll meet online for a kick off workshop to delve into all the ideas and possibilities for the membership.

    I’ll ask lots of questions so that I understand your vision. This will help us create a membership that best supports your long-term strategic aims and increases membership income over time.

    I’ll ask about your workflow to plan how a membership will fit into your schedule in a sustainable way.

    I’ll then work on at least two different concepts and messaging options.

    For your schedule:

    • 2 Hour ideation session In this fully interactive session, we’ll deep dive into your vision and map out the dream offer for your community

    What I’ll be working on:

    • Community outline To define what your membership is and how to make it sustainable for you and your schedule.

    • Membership name If a name hasn’t emerged in the ideation stage, you can select your favourite from a bespoke list

    • Membership invitation This one-pager is the elevator pitch for the programme.

  • I’ll present the different concepts in a 1-hour feedback workshop. We’ll draw out what you like, what you don’t, what we need more or less of etc.

    This refining process will allow the memberships unique positioning to emerge.

    All of your feedback and comments will give me everything I need to work on the final version of your key messaging and get cracking with your sign up page.

    For your schedule:

    • 1-hour feedback session

    What I’ll be working on:

    • Membership songsheet Copy and paste-able key messages to promote your programme across socials and to your mailing list

    • Sign-up page copy Deeply resonant copy for the programme’s landing page. It will be written in your unique tone of voice to build trust and welcome people in so that they’re eager to sign up.

    • Welcome email sequence A 3-email sequence to welcome your people into your membership. Think FAQs, resource lists and navigation tips.

  • At the end of the 6 weeks, we’ll meet for a 1-hour session to handover your membership’s copy package that includes:

    • Membership name

    • Community commitment

    • Membership invitation

    • Membership songsheet

    • Sign up page copy

    • 3x Welcome emails

    • Membership Retention Guide

    For your schedule:

    • 1-hour handover session

    What I’ll be working on:

    I’ll be putting the finishing touches to your membership’s copy package.

    Post—six weeks:

    Once you’ve plugged in your copy to your website and are ready to launch your membership, we can book in for a…

    • 1-hour launch plan workshop to give you a clear sense of how you’ll get your dream clients to join your membership.

Together, we’ll create something that
your audience can’t wait
to be part of.

When you connect on this level, true community grows.

“Before meeting Steffi, we knew donations were core to our business ambitions but we lacked a strategy for communicating with our existing supporters, as well as the would-be supporters we wanted to reach.

Steffi transformed the way we thought about fundraising and supporter communications, helping us to run coherent campaigns that surpassed ambitious revenue and supporter acquisition targets.

At every stage, her friendly and team-oriented approach harnessed input from across the organisation and helped staffers in a range of roles to understand the part they would play in our campaigns, as well as creating resources to give them the confidence to stay 'on-message' without being robotic or repetitive.”

- Craig, Former Director of Novara Media

The consultation process

At the outset, we’ll pop time in our calendars for the following sessions.

Ideation Workshop

2 hours | Week 1

Let’s delve into your vision so we can begin to map out all the ideas and possibilities for the membership.

Feedback Session

1 hour | Week 3

After you’ve receive a couple of concepts tell me what you like and what you don’t so I can refine your membership’s unique messaging.

Handover

1 hour | Week 6

After final revisions, we’ll meet so you know your messaging inside out.

Launch Workshop

1 hour | Post-week 6

Once you’ve plugged in your copy and are ready to launch your membership, we’ll make a plan to welcome your new community in.

The bespoke copy package

At the end of the 6 week process you’ll get handcrafted, bespoke copy to define and promote your new membership.

Community Commitment

Membership outline and schedule | 2-page framework

Get clear on what your membership will involve and what comms will maintain and grow your membership.

Membership Name

A bespoke selection of 10 to 20

If a name hasn’t emerged in the ideation stage, or you’re torn between a few, choose your favourite from this selection.

Membership Invitation

Membership description | ~500 words

This is your elevator pitch that will describe the benefits of your membership in a succinct way. It will be the primary marketing description for your membership offer.

Membership Songsheet

Key messaging document | ~1000 words

Copy and paste-able messages to promote and share your membership.

This pick ‘n’ mix will keep your marketing fresh, consistent and effective.

Sign Up Page Copy

Sales/sign up page web copy | ~2000 words

High-converting copy for your membership’s sign up page. Introduce your dream community to your membership, build trust in you and your work, and highlight the benefits of becoming a member.

Welcome Email Sequence

Onboarding 3-email sequence for new sign ups | up to 500 words per email

Give your new members everything they need to feel confident and excited to be in your membership. Think origin stories, vision building, resource lists and navigation tips.

Learn how to keep members engaged and connected with a
Membership Retention Guide and editable Email Reporting Template.

Plus!

About Steffi Joy

I’m a copywriter and community engagement strategist with over 12 years’ experience in growing and nurturing on and offline communities.

I’ve managed memberships worth over £95k per month, and created campaigns that increased monthly memberships by +93% and revenue by +47% in less than 6 months. I’ve executed multiple six figure email campaigns for some really amazing orgs (UNICEF, Comic Relief, Novara Media).

Community building and membership retention is my jam. (Seriously, I could talk about it for hours. The way I geek out about it makes no sense.)

I help change-makers like you connect with their dream community, increase their membership base and promote their offer with clarity and confidence.

Rather than sound like some cringey, sell-y ad bot, I help my clients capture the uniqueness, electricity and potency of their work so that there’s a steady stream of clients that can’t wait to join your community.

(Hi, hello, how are you?)

I believe (in my bones) that when connect in community we radically change how we exist in our minds and bodies.

And by doing this, we drastically shift how we relate to each other in society.

That’s why I want to help you get as many people to join your membership as humanly possible.

Real results for rad clients

I’ve been doing this for 12 years and I still get giddy when memberships skyrocket and income floods in.

Ain’t no thrill like it.

+93% monthly members in 6 months

+30% more members

+42% over-target for event registrations

+65% more members in 12 months

+22.3% monthly member income year on year

+39% increased membership income

I don’t take commission on your membership.

Once you have the copy package, it’s yours to use forever more.

∞ 500 people on a £5 per month membership = £2,500 per month | ROI within 3 months

∞ 20 people per cohort at £80 per month = £1600 per month | ROI within 4 months

∞ Don’t need to cap your membership? Your recurring earning potential is unlimited.

FAQs

  • Your bespoke copy bundle includes everything you need to launch and market your membership community to your dream people.

    • Membership outline and schedule (2-page document)

    • Membership Name (10 to 20 options)

    • Membership Description (~500 words)

    • Membership Songsheet (~1000 words)

    • Sales/sign up page web copy (~2000 words)

    • Onboarding 3-email sequence for new sign ups (~up to 500 words per email)

    • Free Membership Retention Guide and email reporting template (2 page document and editable Notion template)

  • Here are the sessions we’ll need to pop in our calendars when we kick off.

    Week 1 | 2 hours for an online meeting

    Week 3 | 1 hour feedback session (plus give yourself 1 hour for review time)

    Week 6 | 1 hour handover session

    Post-six weeks | We’ll book in time for a 1-hour membership growth and launch planning session to give you a clear sense of how to promote and share your membership.

  • In your (free!) 1-hour launch planning workshop, we’ll talk about all the avenues available to you for audience and membership growth.

    At the end of it, you’ll have a clear idea of how you’re going to share and promote your new membership community.

    While I don’t do the acquisition marketing for you, your songsheet will give you copy and paste-able messaging that you can use across all platforms.

  • Great copy builds community.

    Copywriting crafts engaging, captivating words that speak directly to the hopes, desires, values and ideals of your dream members so that they take action.

    Good copy convinces people to sign up, join in and make the commitment.

    For this 6 week membership community accelerator, you’ll get all the carefully crafted copy you need to define, share and welcome your community in.

  • This package doesn’t include visual identity.

    But, fun fact, I love to work with other creatives to bring a visual identity to life. If this is something you’d be keen for me to project manage, then we can absolutely talk about including this.

  • This package doesn’t include the infrastructural mechanics of getting your membership community up and running.

    However, I’m very well versed in end-to-end delivery of memberships and regular payment infrastructure, so will share all my best practice tips along the way.

    If you’re interested in bringing me in for the full project management of your membership’s infrastructure set up, then let me know.

Choose a payment option that suits you

I don’t charge more if you need or want to pay over a longer period of time. The total cost is the same, whatever you choose.

One time payment

£5,400

all in

3 month
payment plan

3 months

£1,800

per month

Most
flexible

6 months

£900

per month

Got questions?